Our expertise in visual identity design ensures that we create a brand identity that accurately portrays the essence and values of your brand. Our team meticulously selects visual elements and aesthetics, including the logo, typography, color palette, imagery, and graphic elements, which work in harmony to embody your brand’s personality, values, and positioning. The result is a distinctive and memorable visual language that sets your brand apart from the rest and establishes a commanding brand presence in the minds of your audience.
Logo Design and Variations
A logo is crucial for a brand’s identity. Designers explore different variations to ensure recognizability and consistency across various platforms while optimizing appearance. Effective logo variations improve a brand’s visibility and impact. Designers consider characteristics, application requirements, and visual aesthetic principles to create a flexible and effective approach.
Parent brand & Sub-brands
The connection between a primary brand and its subsidiary brands can differ significantly. Sub-brands can either be an extension of the main brand, benefiting from its reputation and values while still having their own distinct attributes. On the other hand, sub-brands can function independently, targeting specific market niches while maintaining some form of association with the parent brand. The primary objective is to establish a consistent brand structure that capitalizes on opportunities and upholds a uniform brand identity.
Campaign Project Samples
Creating a visual identity is crucial not only for brands but also for communication projects/campaigns. By establishing a unique visual guideline, communication teams can work more efficiently while maintaining a strong brand image.
Full Package Sample
including the logo, typography, color palette, imagery, and graphic elements, which are strategically designed to be applied across various brand touchpoints and communication channels. These elements create a cohesive and unified visual experience that can be seamlessly integrated into various applications, such as packaging, websites, social media graphics, advertising materials, and signage. By consistently implementing the brand visual identity across different contexts, brands can establish a strong and memorable presence, effectively communicate their message, and foster a sense of trust and recognition among their target audience.
